The goal of this project was to resonate with the buyer persona, develop a market fit, and increase overall brand equity. The animated logo opener was done to reflect the automated process which was integral to the app itself – CC’ing an email to Task@Tribe.do, and automaticallly managing a task/project through email. I created both of these videos from scratch, including script writing, sourcing and shooting video, providing voiceovers, designing animation sequences, and producing the final videos.
