These videos were created to highlight new functionality across the app, general highlights, and customer testimonials. Videos were used at tradeshows, on the website, and in the help center to assist with customer service inquiries. The videos served to greatly enhace the overall brand equity, set the “tone” of the brand, and take it from a start-up ‘look’ to one that represents an enterprise tech company. I created the logo opener, script, animation sequences, audio sourcing, voiceover, and final production.
